My Vision

My Vision
This line is for the Girl who wants clothes that fit. I am inspired by Corsets, and how they are made to fit a woman exactly, and anything vintage. The detailing was so cool back then. this line is for not only the girl who loves fit, but also comfort, she would love softness on her skin of a silk or cotton. But she would need her clothing to work for her. They would need to hold up as she runs from the train to the buss, keep her dry and warm. She would be age 18 to 35, a woman who knows what she wants in her clothing. She wants not only a good fit, but unique style as well. She lives middle to upper class, from a casual life style, however she would need that perfect dress for that special event. She could be married or single. College, or career. My clothes would give her the full wardrobe, from work and or school to weekend. She lives the life style, of someone who loves life, she needs clothes that can go from work to after work drinks, from visiting family to climbing a mountain, surfing a wave, or that special date, to her wedding day. My clothing with take here there. So she can live a life less ordinary, love and care for those around her, and screw up the monotony of life!
She would want to buy this line because if unique ideas and surprises, like recycled tags, tiny details like little straps to hold her bra in place, a well thought out color scheme so she can match clothes easily. And Fabric that is on the cutting edge of textile science, keeping her warm when she needs it, cool and dry when she is in the sun, and quality so her favorite pieces don’t have to go in the give away pile too soon.
The Price points would be kept at a fair price, to keep her coming back.
The best part of this line is that every piece is that you can have anything custom made. Hand sewn to take in or let out each piece that she picks out, making them hers, fitting her perfectly, with no need for them to sit in her closet. But to be worn!
Easy to take care of, influenced by the world around us, with a concern to take care of the world.
JOY
“Joyously. Outlive. Yourself”